
Naturally Powerful
We believe in results without complexity, identity without compromise, and solutions that keep up with real life.
Explore targeted all-natural formulas.
Performance-tested on real routines, not ideal conditions.
Upgrade Your Routine
Modern Simplicity

Always Ready Essentials
A one-stop-shop so you're always ready.
PHiT – Protein Hit Wash & Go with Flaxseed & Rice for an easy tangle-free wash
Regular price
£20.59 GBP
Regular price
Sale price
£20.59 GBP
Unit price
per

Co-washes & Conditioners
Our Co-washes & Conditioners are designed for hydration at speed. We use...
Control & Consistency

Quick Fix & Styling
Simplicity is luxury. Get it back, one bottle at a time. We...
AIRFRO RUN - Conditioning Hair Balm with Avocado Butter & Jojoba Wax for a sleek style
Regular price
£15.39 GBP
Regular price
Sale price
£15.39 GBP
Unit price
per

Refresh Your Hair Routine
Summer is almost over and you need to rescue sun dried hair....