ABOUT US

We are the next generation of curly haircare.

 

AIRFRO is the first and only natural haircare brand specifically formulated for curls and designed for active lifestyles.

Our products are perfect for a speedy morning hair routine or after training or a workout to get strong hair game fast.  Founded in London, AIRFRO launches with the first in a collection of time-saving, multi-functional products: 00.3 DFY hydrates, refreshes and revives curls fast.

Our Tiger-tooth Aloe Vera based formula is infused with Pro-vitamin B5 and hydrolysed Honey to rehydrate hair, reduce static, soften and rapidly define your curls. Grapefruit extract and lavender are used for their antibacterial qualities helping to reduce odours and eliminate an itchy scalp and give a fresh and earthy tone to your hair.

We made sustainability part of AIRFRO's DNA from the carefully selected natural ingredients that are functional, easy to use and serve a clear purpose, to clever packaging solutions. The sleek aluminium bottle is both contemporary and sustainable, as it can be recycled or refilled using custom AIRFRO eco-pouches that are cost-effective and use 90% less plastic than regular bottles.

All our products are free from silicones, parabens, sulphates and there are  no artificial colours or synthetic fragrances. 

 

We are the next generation of curly haircare.

We champion natural ingredients, sustainable packaging and campaigning against hair discrimination.

OUR STORY

 

One year ago, we realised there are many untold stories in haircare. For us, this story starts with our sons.

We have five mixed race sons between us. We struggled to find products that weren’t overtly perfumed (which the boys hated!), full of chemicals or were laborious to apply. We created AIRFRO products to help curls look great naturally, with minimal fuss and that suited their need for speed.  Products that they can use on the go, after sports, between washes and that do not take all day!

Whilst doing our research we found that curly hair products are focused on women. Women who like overtly perfumed fragrance and pretty curly branding, and who like to spend a lot of time on their hair. Healthy curls shouldn't be washed everyday and we shouldn’t dread washing them either. So, we decided to launch a range of  natural, sustainable alternatives that suit our healthy and active lifestyles.  AIRFRO is a gender neutral approach to textured hair care that meets a direct need for fuss-free, clean and healthy hair.

Functional natural ingredients are all you'll find in every AIRFRO bottle. We make sure they do exactly what we need them to do and fast. AIRFRO is the solution for healthy hair and a healthy lifestyle. The environment is important to us. So all our packaging is designed to be reused, refilled or easily recycled.

AIRFRO was established by Nneka Fleming (Founder & CEO) and Catherine Radojcin (Co-Founder).

#curlsfast

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