ABOUT US

IT'S A LIFESTYLE

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We are the next generation of curly haircare.

 

AIRFRO is the first and only natural haircare brand specifically formulated for curls and coils and designed for active lifestyles.

Our products are perfect for a speedy morning hair routine or after training or a workout to get strong hair game fast.  Founded in London, AIRFRO offers a collection of time-saving, multi-functional products.

Our formulas are light-weight, functional, natural ingredients that are easy to use, highly effective and fast acting. Curls will not feel greasy or weighed down. Our natural essential oil blends means there is no long term perfume build up. And our promise of no parabens, sulphates or silicones will only improve the health and vitality of your curls.

We made sustainability part of AIRFRO's DNA from the carefully selected powerful natural ingredients that are Vegan-friendly, functional, build hair strength, easy to use and serve a clear purpose, to clever packaging solutions. The sleek aluminium bottle is both contemporary and sustainable. We use 90% less plastic than regular bottles and they can be recycled, refilled or reused by selecting the ECO-Option at Checkout. 

All our products are free from silicones, parabens, sulphates and there are  no artificial colours or synthetic fragrances. 

 

We are the next generation of curly haircare.

 

OUR STORY

 

After 6 years building an award winning natural skincare company over at Novel Skincare, we realised there are many untold stories in haircare. For us, this story started with our sons.

We have five mixed race sons between us all of whom have long / big curly / afro, curly and coil  hair - yes all curl types! We struggled to find products that suited all of them that weren’t overtly perfumed (which the boys hate!), full of chemicals or that suited their need for speed. We turned to ourselves and realised we need these products too - we all do.

We found that curly and textured hair products are focused on one type of  woman. The thinking being that all people with curly hair are female buyers that have a lot of time to spend on their hair, and enjoy overtly perfumed products and long process times. The problem with this thinking is: We're not all women, we don't all have a lot of time to spend on our hair, and we need haircare products designed to meet our lifestyle needs.

  So we created AIRFRO for curl convenience. Products to help curls, afros and coils look great naturally, with minimal fuss, no greasy build up and that are gender neutral.  Products we can use on the go, after sports, between washes and that do not take all day! Multi-functional products, made with natural ingredients that builds healthy strong hair and celebrates our diversity.

 

The environment is important to us. So all our packaging is designed to be reused, refilled or easily recycled.

AIRFRO was established by Nneka Fleming and Catherine Radojcin 

We champion natural ingredients, sustainable packaging and stand against hair discrimination.

FOR ALL CURL TYPES.

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